No one's talking about these discoveries....why?

Ok, so for the past couple months I've been writing about new fossils found at Rancho LaBrea (archaeology!) for the LA Page Museum newsletter. Can you believe--one of the richest late Pleistocene sites in the world lies unassumingly east of the LACMA building, smack in the middle of this sprawling city. Occasionally, I run across media coverage of what's going on there, but reporters seem to keep saying the same thing over and over again--"Wow! Look at that tar! You're doing archeology? Cool" And that's it. Here's the latest example...



Im all for the museum getting ANY PUBLICITY IT CAN. But, I am flat out amazed how much stuff is going on here that no one is talking about. I know paleontologists are not necessarily the chatting type--but what i didn't realize is that they often don't write up these discoveries until 5 years later, if at all, and some of the interesting reptiles, mammals, and microbes coming out of the ground never get specifically mentioned ANYWHERE. Not in papers, not in press releases.

I guess Im not used to writing about paleontology, and should read more about how to cover it. I've got a few stories to tell.